About Us

Auralis was born from a very specific reading of the market.

Auralis was born for that size of company: the SMB and family business that already sells and already grows, but still decides without seeing the full picture.

What it seemed to be

The problem wasn't that companies lacked information.

What it really was

It was that no one had built the right solution for the size of company where it hurts most.

Who is behind Auralis

ABIS wasn't born from a software idea. It was born from years of watching the same problems repeat.

JR

Juan Ignacio Rosales Rodríguez

CEO

More than seven years in finance, banking and consulting showed me the same thing in very different companies: businesses that sell well but cannot see clearly how much they earn or which decision to make. From that experience came Auralis, with its own method, and ABIS, the platform that brings it to small and family businesses. Today I work alongside their owners, both on day-to-day decisions and on succession or the sale of the company.

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Experience

Over 7 years in finance, business analysis and corporate transformation

Career

Banco Santander
Société Générale
BBVA
Minsait Business Consulting

Projects

Spain, the United States, France, the United Kingdom and Venezuela

Education

IE Business School and EAE Business School

Markets

Spain, LATAM and the United States

The Story

Four paths that left SMBs without an answer.

Large consultancies

They solve this problem, but at a cost an SMB can't afford.

Freelancers

They're accessible, but lack methodology. They show up, build a model, and disappear.

BI tools

They're powerful, but require a technical team to run them that no 20-person company can afford to hire.

Admin systems

They organize the day-to-day, but don't tell you what to do with that information.

✓

None of those four paths offered strategic diagnosis, system building, and ongoing follow-up all at once, at the price and company size where it's needed most. That was the gap. So Auralis designed its own method (Assess, Build, Integrate, Sustain) to close it repeatably, not case by case. Auralis was born to fill that gap. And ABIS was born to make it scalable.

The Vision

In 20 years, Auralis will be the go-to firm in LATAM for growing businesses.

It's built so that when a founder in Venezuela, Colombia, Mexico, etc., has messy numbers and tough decisions, they know there's a firm that understands exactly that problem.

Because it has already solved it before, in real businesses, not in theory, and has the system to solve it. It's not just another consultancy that hands over a model and disappears: it's a partner that's still there when the business grows, changes, or gets complicated.

The consulting practice generates the cases. ABIS turns that methodology into infrastructure, guided by three principles:

Evidence before intuition.

Structure before speed.

A method that repeats, not one that's reinvented.

This way, more companies gain access to the financial intelligence that used to belong only to large corporations.

Want to see how Auralis can help your business?

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